Mistake 1: Forgetting Hidden Costs
The number one mistake is tracking only the obvious numbers.
You record unit cost and shipping, then celebrate a healthy margin.
But you forgot platform fees, payment processing, currency conversion, import duties, return shipping, cleaning or repackaging, and storage costs.
Each of these eats 2-8% of your margin.
Combined, they can turn a profitable deal into a loss.
The fix is simple: add a Hidden Costs column.
Estimate each fee as a percentage or fixed amount for every order.
Better yet, create a separate Costs Breakdown tab where you list every possible fee, your typical rate, and a checkbox for whether you applied it.
Review this tab monthly and adjust your estimates based on real data.